AI 广告创意

为什么创意决定成败

在社交投放里，
创意几乎就是全部杠杆。

定向和出价基本已经是平台的活了。真正留给你的，是摆在用户面前的东西：量有多大、出得有多快、彼此有多不一样。这是一个产能问题，而产能恰恰是人手最容易见底的地方。

数量

平台是拿你给的素材学习的。一个月几条广告，算法学不到任何东西，账户就停在这几条里最好的那个水平上。

速度

一个跑得动的角度活不了多久。如果下一轮素材要三周才能出来，等广告上线时，红利基本已经过去了。

多样性

哪个钩子会赢，想是想不出来的。只能把真正不同的角度摆到人面前，看数据怎么说。

随时可问

创意需求直接提。
回来的是能上线的成品。

不是给你一张图，让你自己下载、改名、再上传。要一条视频广告、一份打过标签的创意分析、一条按你品牌重做的竞品广告，或者把三十条广告投上线——回来的都是可以直接批准的成品。

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每一种广告形式

每一种广告，
都替你做好并跑起来。

用你的商品做的目录广告、达人风视频、搜索广告和 ChatGPT 广告。Maxma 把它们做出来，并投到你的顾客会出现的地方。

Catalog ads

From your product catalog

Your Store Sponsored

Square Emerald Studs$120Shop now

Oval Paraíba Studs$120Shop now

Paraíba Square Pendant$150Shop now

Square Emerald Drops$150Shop now

Square Emerald Studs$120Shop now

Oval Paraíba Studs$120Shop now

Paraíba Square Pendant$150Shop now

Square Emerald Drops$150Shop now

UGC-style video ads

Creator-style, from your products

Your Store Sponsored

Shop now ›

Real person, your real product
Hook in the first 3 seconds
Sized for Reels, Stories and TikTok

Search ads

Matched to what people search

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最好的创意简报，
是已经被验证过的那一条。

从一张白纸开始做广告，是最差的起点。Maxma 做的每一轮，都是从上一轮来的：赢了的钩子、留得住注意力的形式、完全没反应的角度。做出来、投上线、读结果、定下一轮——这就是最好的投放操盘手在跑的循环，只是快到人手跟不上。

New creative · briefed from last weekMaking…

FROM WHAT WONClose-up first frame9:16, 6 secondsWorn, not a product shot

Close-up, emerald studsGENERATING0%

Hand model, paraíba studsGENERATING0%

Everyday wear, 6s cutGENERATING0%

背后的模型

主流模型都在，
按活儿挑最合适的那个。

Maxma 不绑定某一个图像或视频模型。有的擅长精确尺寸，有的擅长在一组图里保持同一张脸，有的能生成带人声的片子，有的能跟着你给的音轨对口型。你不需要知道该用哪个：Maxma 会看这件活需要什么，自己挑。想指定某一家，在提问时说一声，或者在工作流里固定下来就行。

OpenAI

Google

Veo

MiniMax

Kling

Seedance

ElevenLabs

让它一直跑下去

整个创意循环，
每周自动转起来。

把创意流程里的一段描述一次，放到排期上：每周更新赢家、给每条新广告打标签、盯着竞品在投什么、把团队自己的素材投上线。它按自己的节奏跑，把结果送到你面前等你批准。

每周创意更新Save Workflow▶ Test Workflow

Building Blocks

Tip: Click “+” or drag blocks to the canvas to compose a workflow.

Search...

Start Trigger

Start+Run on a schedule, or when an event happens.

AI Agent

AI Agent+Reasons over data, applies expertise, and proposes actions or insights.

Capabilities

Google Ads — Read+Inspect Google Ads campaigns, ad sets, budgets, targeting, and recent performance.

Google Ads — Read & Write+Everything the Read node does, plus propose changes to Google Ads. Approval-gated.

Meta Ads — Read+Inspect Meta Ads campaigns, ad sets, budgets, targeting, and recent performance.

Meta Ads — Read & Write+Everything the Read node does, plus propose changes to Meta Ads. Approval-gated.

TikTok Ads — Read+Inspect TikTok Ads campaigns, ad sets, budgets, targeting, and recent performance.

TikTok Ads — Read & Write+Everything the Read node does, plus propose changes to TikTok Ads. Approval-gated.

Pinterest Ads — Read+Inspect Pinterest Ads campaigns, ad sets, budgets, targeting, and recent performance.

Pinterest Ads — Read & Write+Everything the Read node does, plus propose changes to Pinterest Ads. Approval-gated.

Bing Ads — Read+Inspect Bing Ads campaigns, ad sets, budgets, targeting, and recent performance.

Bing Ads — Read & Write+Everything the Read node does, plus propose changes to Bing Ads. Approval-gated.

Google Analytics — Audiences+Build remarketing audiences in Google Analytics.

Google Tag Manager — Tags+Set up and publish tags and triggers.

Meta Ads — Creative+Creative performance with previews.

YouTube Ads — Creative+Creative performance with previews.

LinkedIn Ads — Creative+Creative performance with previews.

Pinterest Ads — Creative+Creative performance with previews.

Meta Ads — Ad Research+Research competitor ads in the ad library.

TikTok Ads — Ad Research+Research competitor ads and trends.

Creative Annotation+Tag what’s in every ad to learn what works.

Create Image+Generate images from your products.

Create Video+Generate and edit video ads.

Create Ad+Plan and produce a complete ad.

Google Drive+Pull in files and deliver finished assets.

Shopify — Read+Read products, collections and orders.

Shopify — Read & Write+Also create products and pages. Approval-gated.

Slack Push+Send a Slack message at the end of the run.

Email Push+Send an email at the end of the run.